ESG Is A Whirligig, A Frenzy, A Marketing Mania

The "sprinkled ESG fairy dust" is a false positive of finance's purported reinvention, as admitted by its pioneer. Beyond hinging on first-principles incompatible with nature.

So says ESG pioneer Paul Clements-Hunt, who coined the acronym, in a piece by Bloomberg, saying “the finance industry has done little to account for environmental, social, and governance risk.” ESG attracted trillions of dollars hinging on a precept of sustainability that does not exist anywhere in the universe.

Should I remind you I told you so?

Paul goes on to say “Anybody who uses ESG, sustainability or green purely as a marketing device is really heading for trouble.” “You’ll see a developing queasiness from marketing departments where, perhaps, ESG funds aren’t all what they’re cracked up to be.”

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The sign of a vibrant, innovative nation is its willingness to pursue the ever-unfolding discovery of nature's truth and reinvent itself continually against those proven new normalizations upstream. Let’s inspire the world with new rigors of excellence we first and successfully apply to ourselves.

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